Imagine unsightly damp patches marring the look of your otherwise beautifully done up house. Does the idea fill you with either disgust or dread? Both reactions would be quite understandable. In fact, dampness not only ruins the look of your house, Dampness on the walls in the walls usually means that there is seepage somewhere, and this can also ruin furniture and cause dampness in books, clothes and other items present near the damp patch. So what is the solution to this? You must be thinking about the tedious, time consuming and expensive process of breaking down the plaster and replacing the brickwork and what not. But guess what – there is a much simpler solution brought to you by the trusted Asian Paints group.

Their latest offering is the Asian Paints SmartCare Hydroloc, a hassle-free waterproofing solution that is easy, effective and reasonable. And what’s more, this is an assured interior waterproofing solution that will take care of efflorescence and dampness and it comes with a 3-year warranty.

Let’s take a look at what this Bina Tod Phod solution has to offer:

And why just us – even the celebrities are excited about what Asian Paints SmartCare Hydroloc has to offer. The new TVC for SmartCare features superstar Ranbir Kapoor and new brand ambassador PV Sindhu. We see Ranbir in a badminton training session with PV Sindhu for his next film.

Distracted by the severe damp patches and paint peeling off caused by water seepage on the interior walls of her home, Ranbir suggests she try Asian Paints SmartCare Hydroloc – an interior waterproofing specialist product that can be easily applied on the plaster like paint; and with just a single coat, the problem is solved.

In the next scene, we see beautiful walls. Hydroloc has performed like a champion leaving PV Sindhu visibly impressed to see the once-ugly walls looking spotless, clean and fresh.

SmartCare Hydroloc is an easy, convenient and effortless, solution for interior waterproofing problems. Unlike conventional solutions that involve the hassle of breaking down existing plaster and also carrying out expensive and time-consuming construction work, SmartCare Hydroloc can be applied directly at plaster level. And with the minimum effort – the walls of your house will be clean and spotless and guaranteed to remain protected for up to three years.

This article has been produced on behalf of Asian Paints by ABP Digital Brand Studio.